Brand

About Us: The San Gairo Story

San Gairo was born from a heartfelt desire to preserve the artistry and traditions of Indian craftsmanship while catering to the modern luxury market. The idea took shape from a cherished childhood memory: watching my grandmother carefully hand-stitch sweaters for our family. Each piece she created carried warmth, care, and a story—values that seemed to fade as mass-produced fashion took over and Western influences grew stronger.

Determined to keep this art alive, I envisioned a brand that would celebrate India’s rich heritage while appealing to the tastes of the contemporary Indian man. The name San Gairo stems from my own name, Sanit Jaigarola, reflecting the personal connection and commitment I bring to this venture.

At San Gairo, we take pride in crafting premium, handcrafted crew necks that seamlessly blend tradition with modern aesthetics. Each garment takes 10 to 12 days to create, showcasing intricate details achieved through techniques like hand sewing and crochet. Our mission is to redefine luxury—not through imported goods, but through authenticity, sustainability, and the unparalleled artistry of Indian craftsmen.

Every San Gairo piece tells a story of dedication, skill, and a vision to honor our roots while creating something timeless. We’re here to inspire a renewed appreciation for Indian craftsmanship, offering men a chance to wear not just a product, but a legacy.